Not all properties are created equal! A staging approach that works brilliantly for a London flat might fall completely flat in a detached country home.
According to Zoopla's Property Market Analysis, property-specific staging can increase sale prices by 5-12% depending on the type of home.[1] That's potentially thousands of extra pounds in your pocket!
Let's explore the unique home staging tips and strategies that unlock the full potential of each distinct property type. At Featherington Interiors, we've developed specialised approaches for each property type based on years of market experience.
Flats and Apartments: Space Maximisation
Small Space, Big Potential
Rightmove's Flat Market Report shows that well-staged flats sell up to 38% faster than unstaged counterparts.[2]
Flat-specific staging strategies:
Create clear room definitions in open spaces
Use vertical storage solutions
Position furniture to maximise floor visibility
Emphasise natural light
Highlight balconies and outdoor spaces, however small
Demonstrate bike/storage solutions
"For flats, the perception of space is everything," explains Anna Wilson of London Home Staging. "Show buyers how to live comfortably without feeling cramped."[3]
Terraced Houses: Character Enhancement
Historic Charm with Modern Appeal
The Royal Institution of Chartered Surveyors reports that period terraced houses benefit most from staging that balances original features with contemporary living.[4]
Terraced house staging approach:
Highlight original period features
Demonstrate storage solutions
Create light flow between connected rooms
Show functionality of smaller bedrooms
Enhance narrow hallways with light colours
Present outdoor spaces as extensions of living areas
Quick win: Mirror placement at the end of hallways makes narrow terraced house corridors appear twice as long!
Semi-Detached Properties: Versatility Showcase
Family-Friendly Flexibility
Savills UK Research found that semi-detached homes staged for family living achieve 7-9% higher sales prices.[5]
Semi-detached staging techniques:
Create distinct family zones
Demonstrate multi-functional spaces
Showcase garden access and flow
Present practical entrances and mudroom solutions
Stage at least one flexible room (home office/guest room)
Highlight parking and garage potential
"Semi-detached homes should tell a story of practical family living with modern conveniences," notes property expert Phil Spencer.[6]
Visit our family home staging services page to learn how we maximise appeal for family buyers.
Detached Houses: Lifestyle Marketing
Aspirational Living Spaces
The Property Academy reports that lifestyle staging in detached homes can increase perceived value by up to 15%.[7]
Detached home staging strategy:
Create distinct entertainment areas
Stage outdoor spaces as "rooms"
Demonstrate spacious, luxurious primary suites
Show flexible usage of extra rooms
Create cohesive design throughout
Present practical solutions for large spaces
Knight Frank's luxury property experts recommend "staging detached homes to present an aspirational yet attainable lifestyle that resonates with target buyers."[8]
New Builds: Warmth and Character
Personality Injection
According to Barratt Homes research, professionally staged new builds sell 27% faster than empty properties.[9]
New build staging essentials:
Add character through accessories and art
Create distinct zones in open-plan areas
Add warmth with textiles and layering
Demonstrate scale with properly sized furniture
Present rooms according to intended purpose
Create emotional connection points
"The challenge with new builds is creating instant character," explains Janet Cooper of New Home Staging UK. "Strategic staging addresses this directly."[10]
At Featherington Interiors, we specialise in bringing warmth and personality to blank-canvas new builds.
Period Properties: Historical Balance
Heritage Meets Modern Living
The Historic Houses Association notes that period properties require specialized staging to achieve optimal pricing.[11]
Period property staging approach:
Highlight original architectural features
Balance period elements with modern conveniences
Address potential maintenance concerns visually
Demonstrate how contemporary furniture works in traditional spaces
Create warmth in potentially drafty spaces
Present updated systems (heating, electrical) where applicable
Bungalows: Accessibility with Style
Single-Level Sophistication
Rightmove data shows bungalows stay on market 24% less time when professionally staged.[12]
Bungalow staging techniques:
Create distinct zones in open layouts
Demonstrate accessibility without medical aesthetic
Highlight potential for extension/conversion
Present garden as connected living space
Show flexibility of rooms
Create clear pathways throughout
"Bungalows enjoy strong demand but often lack excitement in presentation," explains The Home Staging Association UK. "Staging addresses this perception gap."[13]
Conclusion
Property-specific staging is both an art and a science. By tailoring your approach to your specific property type, you'll maximise appeal, minimise perceived challenges, and ultimately achieve a faster sale at a better price.
Remember: Buyers aren't just purchasing a property – they're buying the lifestyle it represents. Your staging should tell that unique, property-specific story.
Need professional help staging your specific property type? Contact Featherington Interiors for a tailored consultation that addresses your home's unique characteristics.
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