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Hornchurch Staging Client
1 Bedroom Maisonette
Property Developer | Quick Sale Needed
£250,000 | Now STC
Client Challenge
This case study highlights a recent project for a property developer who had consistently struggled to sell unstaged homes, which often remained on the market for several months with little interest.
Looking to change this outcome, the developer opted to professionally stage their latest 1 bedroom maisonette to enhance buyer appeal and accelerate the sales process.
However, due to Land Registry delays, the property couldn’t be listed for two weeks after staging. The developer was concerned about the gap, fearing the staging’s impact would fade before going to market.
Despite the delay, the outcome was exceptional: the property sold within just two days of being listed. This result clearly demonstrated the power of staging in attracting immediate buyer interest and confirmed the value of investing in presentation, even when timing isn’t ideal.
The Objective
Create Emotional Connection
By transforming an empty space into a welcoming home, staging
helped prospective buyers imagine themselves living there, turning an empty property into one that captured immediate interest.
Highlight Functionality
Staging clearly defined each area’s purpose within the maisonette, showcasing its layout and usability, particularly important in a smaller one-bedroom property.
Boost Visual Appeal for Marketing
Professional staging elevated the home’s presentation for
photography and online listings, significantly enhancing its
marketing appeal and capturing buyer attention swiftly.
Accelerate the Sale
Despite listing delays, the property sold just two days after going to market—demonstrating that well-executed staging can drive fast results even under less-than-ideal conditions.
Targeting Local Buyers
This 1-bedroom maisonette in Hornchurch is perfectly suited
to first-time buyers, young professionals, and downsizers
seeking a stylish, low-maintenance home with strong
commuter links.
Its size and layout appeal to individuals or couples wanting comfort without compromise, while nearby access to the Elizabeth line makes it ideal for city workers seeking a quieter suburban lifestyle.
To attract this demographic, the property was styled with a
light, neutral palette to enhance space and natural light.
Simple, modern furnishings created a calm, contemporary
feel, with clearly defined areas to highlight functionality.
The turn-key finish and minimal clutter aligned with buyers priorities—practical, aspirational, and move-in ready—making
the home immediately appealing
Furnishing & Styling
The room is styled with elegant, contemporary furniture and a
light, neutral palette that enhances space and natural light.
Gold accents and soft textures add warmth and sophistication, while the layout clearly defines the living area, creating a calm, inviting atmosphere perfect for modern living.
The Result...
The property sold within just two days of launching—highlighting the powerful impact of thoughtful staging.
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Buyers responded positively to the clarity of layout, improved sense of space, and the welcoming, stylish aesthetic. The staging created an emotional impact that encouraged quicker decision-making and ultimately, a successful sale.
Leah and her team were amazing! She staged my property within a week, and they done such a good job, it sold within 2 days!
Couldn’t be happier and would definitely use their services again!
Jamie, Property Developer
Braughing Staging Client
3 Bedroom Property
Homeowner | Previous Sale Fell Through
£525,000 | Now STC
Client Challenge
This well-proportioned 3 bedroom home, in a strong location with a solid structure, initially had a buyer whose offer unfortunately fell through. Rather than putting the property back on the market empty, the owners decided to stage it.
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Viewing feedback revealed that rooms felt smaller than expected, and buyers found it difficult to visualise the home's potential. Without staging, the property failed to inspire offers.
The Objective
Create Emotional Connection
The home had sat unsold for over six months, appearing cold
and uninviting when empty. with strategic staging would bring
warmth and life, helping buyers form an emotional
connection.
Highlight Functionality
Each room would be styled to define its purpose, especially in
open-plan or awkward areas, helping buyers picture
themselves living there.
Boost Visual Appeal for Marketing
Professional styling to enhance photography for listings,
boosting online engagement and increasing viewings.
Accelerate the Sale
Staging made the property more appealing, leading to a sale
within six weeks after months with no offers.
The Solution
Home staging was introduced as a strategic intervention. A
complete transformation of the interior spaces was carried out.
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Elegant, contemporary furniture and accessories were
brought in to enhance the scale and proportion of each room.
Each area was carefully styled to highlight its intended
function, improving the flow of the home.
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Each room was curated to spark imagination and help potential buyers envision themselves living in the home.
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Soft, neutral tones were used throughout to create a calming and universally appealing backdrop.
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Thoughtfully placed lighting, mirrors, and décor pieces
added warmth and character, making the space feel lived-in yet aspirational.
​
The Result...
Within days of launching the newly staged property, there was a marked increase in interest and footfall. The home went under offer just six weeks later—a dramatic
turnaround from the prior six months of stagnation.
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Buyers responded positively to the clarity of layout, improved sense of space, and the welcoming, stylish aesthetic. The staging created an emotional impact that encouraged quicker decision-making and ultimately, a successful sale.
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